Product Launches

High Noon needed to separate themselves from their competitors.

The answer: All in on Golf.

I was tasked with leading the team to launch the High Noon version of Transfusion, a Golfer’s favorite drink.

I liaised between the client and creatives vision to come up with an unforgettable social first campaign complete with influencers, paid social, and organic to push the drink.

The launch sent fans wild, and after two weeks it was 80% sold out. They sold out in half the time of their 90 day goal.

White Claw embedded itself so deeply in surf culture, that it’s branding wasn’t fully resonating with it’s audience.

I oversaw and led our 360-campaign that landed White Claw for the first time into the fashion space.

First we hosted a pop-up in the heart of New York Fashion Week. Then continued the capsule collection to Art Basel and hosted a concert.

By the end of the campaign we had celebrities promoting us for free. Denzel Curry was wearing our items, T-Pain was asking for the collection, and one of the Migos showed up to our parties all proof we infiltrated culture.

This helped turn White Claw to a +3.8% sales lift during a period of a 11% category decline bringing it to a 56% market share.

One of Spectrum’s revenue drivers over the past 20 years was cable. As cords continue to get cut, they created an app package that includes Disney+, ESPN, Fox Sports, Hulu, and many more in one bundle.

Nothing like this was on the market, so landing the right messaging was key.

I led the clients and team to Mexico City to shoot a multi-platform digital campaign. I orchestrated the producers, creative team, strategy and clients to get a $15M+ (in media spend) campaign live in four weeks.

After launching in Q4 2025, it became the first quarterly pay-TV subscriber net-add in years. Spectrum cut its pay-TV subscriber losses by ~79% year-over-year (1.2M in 2024 → 255K in 2025).